- new collection
- LES BOUTIQUES
SIMPLE AND LUXURIOUS BASICS THAT SUPPORT LOCAL COMMUNTIES
OUR CLOTHES ARE DESIGNED BY MANUFACTURERS HUMAN-SIZE COMPANIES.
EACH STAGE OF THE CYCLE LIFE OF A PRODUCT IS MARKED BY A SPIRIT OF RESPONSABILITY AND WE STRIVE TO STRENGHTHEN LOCAL COMMUNITIES.
The Art T-shirt has always been at the core of our collections. Over the years has become an iconic piece. In order to print the text by the artist Bob Zoel, who Patrick Freche met in New York in the seventies, we needed a factory that was innovative in their printing process. The « Art Factory » and its founder George are the manufacturers of the ART T-shirts since 1989. They have been able to develop mottled knits, as well as to treat and wash binomial materials. This factory has 30 employees who are working in the Beauséjour neighborhood in Casablanca. They all share a particular know-how and the love for knitting.
Hand-made carpets made by artisans that work from their homes. We give a particular importance to decoration so we frequently travel around the world to find antique furniture, decorative accessories ... and Morocco has always had a prominent place in our pilgrimages while looking for hidden treasures. It was during one of our trips to Marrakech that we met Aurélie, who brings to life a magnificent initiative. She coordinates the work of women that are doing the carpets from their homes in order to satisfy all of their needs and prevent them from the inconvenience of long walks to the factory. As a result, Aurélie provides hand-made carpets made in Morocco that are made with natural wool and without any chemical treatment. The very first of these carpets made by the artisans can be found in our shop at Saint-Tropez located in rue Gambetta.
Each of our glasses is a unique piece created by a glassblower. The « Glass Factory » is located 50 km to the North of Marrakech giving life to an ancestral craftsmanship. It contributes with 50 new jobs in one year. The raw glass that is used in this process comes from recycled bottles.
Located on the shores of the Bosphorus, the « Basics Factory » produces our essential and permanent T-Shirts: NY, Milan, London and Tokyo. These are simple products but with many details. The « Basics Factory » works to perfection the jersey cotton in long fibers that it becomes particularly pleasant to the touch. The plant has 100 employees that share a love for the product. They work together in a comfortable and familial atmosphere that is created by the founder Deniz, who has become a close friend.
We have been working with this factory located in the center of Bombay, since the launch of Loft design by. To provide top quality products, we use different kinds of materials for the production of our scarves and fabrics such as silk, merino wool or cashmere. Thanks to the continuous training and the modern equipment, workers of this family business have great expertise in weaving the finest materials. During each of our visits and meetings with the workers of the « Scarf Factory », they express their satisfaction for having the opportunity to improve their competences and work in a vigorous environment. For them, it is a great pride to see the finished product.
With over 50 years of experience, the « Octave Factory » is a small plant located in the outskirts of Shanghai. Thanks to its know-how and the special relationship we have with the founder and his son, Derek, we have developed numerous unique materials together over the seasons. The Octave is the result of continuous research. Every year, we work together on the innovation of new combinations of fibers as well as new knitting methods. The 40 employees of this company are proud to be part of such a creative team that works the research and the improvement of materials.
This factory has been manufacturing our T-shirts dyed in one piece for more than 10 years : The iconic Sasha. They are experts in the "wash and dye" technique, which is a treatment that gives our T-shirts a timeless look. The human size of the company combined with their distinctive expertise, has allowed us to establish a partnership focusing on research and work of materials. The employees work in a very pleasant environment and they are happy to see their work plans each morning. The « Sacha Factory » is a family business and the transition from father to son has reassured its workers.
We have been working with the « Lake Factory » since 1989, the launch of LOFT. It is together with them that we designed these pullovers, as thin as T-shirts that are transmitted from parents to their children. The 20 employees in this factory are working in an artisanal atmosphere and they consider LOFT as their partner. They are all considered as craftsman rather than employees. Each of them plays an essential role in the manufacturing of these garments.