- new collection
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SIMPLE AND LUXURIOUS BASICS THAT SUPPORT LOCAL COMMUNTIES
« WE TRAVEL THE WORLD TO FIND THE MOST NOBLE MATERIALS TO , COMBINE THEM IN THE MOST UNIQUE WAY »
THE KNOW-HOW THAT RESULTS IN PASSION FOR KNITTING, IN THE CREATION OF PERFECTLY CUT LINES AND IN ATTENTION GIVEN TO EVERY DETAILS OUR COLLECTIONS ARE PRODUCEED THANKS TO THE USE OF THE FINEST TECHNIQUES THAT FLOURISH CRAFTSMANSHIP.
Black on white or white on black. It is thanks to treatment called "Factory Dye" that our favorite New Yorker’s quote appears on our ART T-shirts.
The "Contemporist", among others, is an artisanal carpet manufacturing workshop located in Marrakesh. The concept of the carpets is to revisit the manufacturing technique of traditional Berber knotted wool carpets, by adding contemporary colors and designs. The white wool is dyed by hand, using natural pigments. Behind each carpet there is a woman. Every artisan works at their own home, allowing them to watch over their families while being able to provide a substantial income.
T-shirts for every day, every night… or both. They are made with soft and resistant fibers that don’t let the color age. This is how the choice of our cotton and its special washing allows our Basics to stay as timeless as they are.
Every year we travel to Bombay to acquire the finest thread of linen that is knitted by craftsmen.
A subtle blend of cashmere, wool and cotton. Because it is not only the cuts that reflect the creation process at LOFT but also the way in which we play and combine different materials.
When the heat wave arrives, the air becomes extremely heavy in Paris, London or New York. Yet we want to keep on living our lives while having a touch of elegance and simplicity, which is so characteristic of LOFT. Because it is small details that make the difference. It is the finest thread, the use of textured materials and 101 little details that make an attire of this T-shirt. With Sasha, luxury has never been so in simple.
The smoothness and flexibility of cashmere are combined with the brilliance and strength of silk that gives a unique feeling of softness. All cashmere fibers are carefully sorted to remove all irregularities.
A sweater or a T-shirt? This is the question that arises when touching the Lake. It took us a long time to achieve that cotton fibers become so elaborated that create the most sweater T-shirt or the most T-shirt sweater that you can vary according to your wish.